Privacy Policy

Last Updated: January 2024

1. Introduction

Health Primary Planet ("we," "us," "our") is a premium home health and wellness management company headquartered at 6900 N 37th St, Milwaukee, Wisconsin 53209, USA. We are committed to protecting the privacy and security of your personal and health information.

This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our care team. By accessing our services, you consent to the practices described in this policy.

2. Information We Collect

2.1 Personal Information

We collect information you provide directly, including:

• Full name, date of birth, gender
• Contact details (email, phone, mailing address)
• Emergency contact information
• Billing and insurance information
• Service preferences and booking details

2.2 Health Information

For clients receiving care, we collect Protected Health Information (PHI) including medical history, lab results, medications, treatment plans, visit notes, and progress records — all governed by HIPAA.

2.3 Technical Information

When you visit our website, we automatically collect IP address, browser type, device information, pages visited, referring URLs, and approximate location — used solely for security, analytics, and service improvement.

3. How We Use Your Information

We use your information to:

• Provide, personalize, and improve our healthcare services
• Schedule and coordinate in-home and telehealth visits
• Communicate about appointments, results, and care plans
• Process payments and verify insurance coverage
• Maintain accurate medical records per regulatory requirements
• Send newsletters and marketing emails (you may opt out anytime)
• Detect, prevent, and address fraud or security issues
• Comply with legal, regulatory, and licensing obligations

4. How We Share Information

We never sell your personal or health information. We may share it only in these limited circumstances:

• Care Providers: With your physicians, nurses, and specialists involved in your care, under signed consent.
• Service Partners: Trusted vendors (lab, pharmacy, telehealth platform) bound by strict Business Associate Agreements.
• Insurance: With your insurer to verify coverage and process claims, with your authorization.
• Legal Compliance: When required by law, court order, or to protect rights, property, or safety.
• Business Transfers: In connection with a merger, acquisition, or asset sale — subject to continued confidentiality.

5. HIPAA & Health Data Protection

Health Primary Planet complies with the Health Insurance Portability and Accountability Act (HIPAA). All Protected Health Information is:

• Encrypted at rest and in transit using AES-256
• Stored in SOC-2 Type II certified, HIPAA-compliant data centers
• Accessible only to authorized personnel with role-based permissions
• Audited regularly for unauthorized access
• Covered by signed Business Associate Agreements with all vendors

You may request a copy of our HIPAA Notice of Privacy Practices by emailing info@healthprimaryplanet.com.

6. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

• Remember your preferences and login session
• Analyze website traffic and user behavior (anonymized)
• Improve website performance and user experience
• Serve relevant content (with your consent where required)

You may disable cookies in your browser settings, though some features may not function properly.

7. Your Privacy Rights

Depending on your state of residence (including California, Virginia, Colorado, and others), you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal exceptions)
• Opt out of marketing communications at any time
• Restrict or limit processing of sensitive data
• Receive a portable copy of your data
• Lodge a complaint with your state's attorney general

To exercise any of these rights, email info@healthprimaryplanet.com with subject "Privacy Request." We respond within 30 days.

8. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe a minor has provided us information, please contact us immediately for deletion.

9. Data Security

We implement industry-leading safeguards including AES-256 encryption, TLS 1.3 for data in transit, multi-factor authentication, role-based access controls, regular penetration testing, employee security training, and 24/7 intrusion monitoring. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations (medical records are typically retained 7–10 years per state law), resolve disputes, and enforce our agreements. After the retention period, data is securely destroyed or anonymized.

11. Policy Changes

We may update this Privacy Policy periodically. Material changes will be communicated via email and a prominent notice on our website. The "Last Updated" date below reflects the most recent revision.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us:

• Phone: (414) 228-0411
• Email: info@healthprimaryplanet.com
• Address: 6900 N 37th St, Milwaukee, Wisconsin 53209, USA